Content Marketing
What is it?
Content marketing is a communication strategy that uses commercially relevant content to attract, inform and retain customers. It’s not about direct advertising, but rather about offering useful and consistent information, and building a relationship of trust with the audience.
This service may include optimisation of existing content for search engines (SEO); content strategy planning; editorial calendar development; production of articles, service pages, newsletters, whitepapers or eBooks.
How does it work?
1. Initial meeting, where we identify the target audience, brand objectives, and the channels and formats to be used.
2. Development of a content plan tailored to the client’s needs.
3. Production of copy with a focus on SEO optimisation.
4. Delivery of content ready for publication.
5. If necessary, performance monitoring for future adjustments.
How much does it cost?
The price varies according to the type and number of content pieces required, as well as the complexity of the strategic plan. This can be contracted as a monthly retainer or a one-off service. Get in touch for a personalised quote.
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