Copywriting

What is it?

Copywriting is persuasive writing with the aim of leading the reader to take specific actions, such as buying a product, subscribing to a newsletter or clicking on a link to visit a website.

This service may include production of advertising and promotional texts; creation of landing pages; writing advertisements for social media or Google Ads; development of email marketing campaigns; writing descriptions of products and services.

How does it work?

1. Analysis of the product or service, target audience and current type of communication.

2. Preparation of a detailed briefing in collaboration with the client.

3. Writing of texts using copywriting techniques, focusing on clear arguments and effective calls-to-action (CTAs).

4. Delivery of content and, if necessary, adjustments for better visual fit.

How much does it cost?

The price varies according to the type and length of the text, the distribution channel, and the degree of complexity of the project. Get in touch for a personalised quote.